Branding / Visual Identity / UX Design
Visit website
Role
Outcomes
Duration
Tools
Product Designer
Website, Logo, Business Card
Feb-Apr 2023
Square Space, Figma,
Photoshop, Illustrator
Brand Value
ISMnIST is a blend of professionalism and style, providing unrivaled assistance to hair stylists who aspire to embark on an exciting career journey in Canada. It is our paramount responsibility to guide these stylists as they integrate into a new society and effectively showcase their remarkable talents within this industry.
Goals
As a product designer, my responsibility is to create a comprehensive brand design system and strategies that effectively attract our target audiences to our business.
Strategy
[
Simple but Impactful.
]
In order to resonate our brand with the target audience, we have chosen to deliver this service online. In agreement with stakeholders, we have decided to develop a professional website and visual identity with minimal design with clear messaging.
Brand Target Audience
Sarah Choi
Age
Nationality
Occupation
Language
27
South Korea
Hair Stylist
Korean, English
I need consultant who can assist
my hair stylist career in Canada!
Profile Brief
Sarah is a highly diligent and talented hair stylist based in South Korea. With an ambition to become a globally recognized hairstylist, she is actively seeking opportunities to connect with hair salons in Canada.
Painpoints
1.
Sarah faces challenges familiarizing herself with the local culture and overcoming the language barrier, both of which are crucial aspects of adjusting Canadian life.
2.
She is also searching for local hair consultants in Canada that she can reach out to for assistance and learning local hair trend.
Task 1.
Approach the service page and send a direct message
using email address on contact page.
Open
Website
Click
"Service"
Service Page
Click
"Contact Us"
End
Task
Send consulting request email to ISMnIST
Find
Email Address
Contact Page
Task 2.
Send a consulting request with specific details
to ISMnIST using form in the contact page.
Open
Website
Home page
Click
"Contact"
Contact Page
Fill out
inquiry form
End
Task
Click
"Submit"
Wireframe & Iterations
I drafted wireframe based on the purpose of this channel and which layout would be more suitable for delivering information.
Iteration 1.
Since the brand had been planing to hire consultant members by project, it is a challenge how to present the irregular and unexpected team members on the page.
Alt A.
Alt B.
Pros
Representing team composition
Full information about members
Cons
Hard to get individuals' profile
Might make this page too long in the future
Iteration 2.
There are 4 service categories in this brand with several sub-service categories. In order to present those services effectively, alternative options based on iterations are below.
Alt A.
Alt B.
Pros
Enough room to explain each services with images
Easy to check all service information at once
Cons
Too wordy in general, hard to get priority of information
It's more focused on main categories
High-Fidelity Prototype
In the high fidelity prototype, design system has been applied with primary, secondary, accent colours and appropriate images.
Desktop
Responsive Design
ISMnIST's value implies simple but impressive message to ambitious hair stylists who want to challenge their new career in Canada.
The logo and business card stands for the message with modern & simple lines.
Primary Colour
Hex #D0BB9A
Secondary Colour
Hex #89755D
Secondary Colour
Hex #78623F
Accent Colour
Hex #604721